{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "TecZila Insights",
  "home_page_url": "https://teczila.com/insights",
  "feed_url": "https://teczila.com/feed.json",
  "description": "Practical technology guidance for growing businesses.",
  "language": "en-CA",
  "authors": [
    {
      "name": "TecZila Consultancy Services Inc.",
      "url": "https://teczila.com"
    }
  ],
  "items": [
    {
      "id": "https://teczila.com/insights/google-business-profile-properly",
      "url": "https://teczila.com/insights/google-business-profile-properly",
      "title": "Setting up a Google Business Profile properly",
      "summary": "The cheapest local visibility available to a small business, and the one most commonly left half-finished. What to complete, in what order, and what to skip.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Visibility & Search",
        "google business profile",
        "local seo",
        "maps",
        "reviews"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/choosing-a-crm-at-five-people",
      "url": "https://teczila.com/insights/choosing-a-crm-at-five-people",
      "title": "Choosing a CRM when you are five people",
      "summary": "Most CRM advice is written for sales teams of fifty. What actually matters at five people, and when a spreadsheet is still the right answer.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Operations & Automation",
        "crm",
        "lead management",
        "tools",
        "build vs buy"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/service-area-pages-without-spam",
      "url": "https://teczila.com/insights/service-area-pages-without-spam",
      "title": "Service area pages without the spam",
      "summary": "Pages for every town you serve can help local visibility or get you penalised. The difference is whether a human would find each page useful.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Visibility & Search",
        "local seo",
        "service areas",
        "content",
        "doorway pages"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/what-a-small-business-website-needs",
      "url": "https://teczila.com/insights/what-a-small-business-website-needs",
      "title": "What a small business website actually needs",
      "summary": "Most small business sites have pages nobody reads and are missing the three things every visitor is looking for. A short list of what earns its place.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Foundation",
        "websites",
        "conversion",
        "structure"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/spf-dkim-dmarc-plain-language",
      "url": "https://teczila.com/insights/spf-dkim-dmarc-plain-language",
      "title": "SPF, DKIM and DMARC without the jargon",
      "summary": "Three DNS records decide whether your business email arrives or lands in spam. What each one does, why they are no longer optional, and how to check yours.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Foundation",
        "email",
        "dns",
        "deliverability",
        "spf",
        "dkim",
        "dmarc"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/quote-follow-up-that-runs-itself",
      "url": "https://teczila.com/insights/quote-follow-up-that-runs-itself",
      "title": "Quote follow-up that runs itself",
      "summary": "The quotes you never chased are usually the largest recoverable number in a small business, and the cheapest to fix. What to automate and what to keep human.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Operations & Automation",
        "follow-up",
        "quotes",
        "automation",
        "sales"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/one-intake-for-five-channels",
      "url": "https://teczila.com/insights/one-intake-for-five-channels",
      "title": "One intake for five channels",
      "summary": "Enquiries arrive by phone, text, form, Facebook and word of mouth. Getting them into one place is the highest-value operations fix most businesses have.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Operations & Automation",
        "lead capture",
        "intake",
        "channels",
        "process"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/what-ai-assistants-say-about-you",
      "url": "https://teczila.com/insights/what-ai-assistants-say-about-you",
      "title": "What AI assistants say about your business",
      "summary": "Assistants now describe businesses rather than link to them. How to find out what they say about yours, and what actually changes the answer.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Visibility & Search",
        "ai search",
        "geo",
        "entity",
        "structured data"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/what-hosting-actually-buys",
      "url": "https://teczila.com/insights/what-hosting-actually-buys",
      "title": "What web hosting actually buys you",
      "summary": "Hosting ranges from $3 to $300 a month for what looks like the same thing. What the difference is, and what a small business genuinely needs.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Foundation",
        "hosting",
        "performance",
        "backups",
        "uptime"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/who-owns-your-domain",
      "url": "https://teczila.com/insights/who-owns-your-domain",
      "title": "Who actually owns your domain?",
      "summary": "A surprising number of businesses do not control their own domain name. How to find out in five minutes, and what to do if the answer is uncomfortable.",
      "date_published": "2026-09-16T00:00:00.000Z",
      "tags": [
        "Foundation",
        "domains",
        "ownership",
        "dns",
        "registrar"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/what-to-automate-first",
      "url": "https://teczila.com/insights/what-to-automate-first",
      "title": "What to automate first, and what to leave alone",
      "summary": "Automation works on processes that are already consistent. Here is how to tell which of yours qualify, and why automating the wrong thing makes it worse.",
      "date_published": "2026-09-15T00:00:00.000Z",
      "tags": [
        "AI",
        "automation",
        "ai",
        "process",
        "workflow"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/when-not-to-build-software",
      "url": "https://teczila.com/insights/when-not-to-build-software",
      "title": "When to build software, and when the honest answer is don't",
      "summary": "Custom software is right occasionally and expensive always. Four questions that tell you which situation you are in, before anyone writes a line of code.",
      "date_published": "2026-09-15T00:00:00.000Z",
      "tags": [
        "Product & Engineering",
        "custom software",
        "build vs buy",
        "product",
        "scoping"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/what-to-publish-when-nothing-happening",
      "url": "https://teczila.com/insights/what-to-publish-when-nothing-happening",
      "title": "What to publish when you have nothing to announce",
      "summary": "Most small businesses publish nothing because they think content means news. The useful stuff is the answers you already give on the phone every week.",
      "date_published": "2026-09-15T00:00:00.000Z",
      "tags": [
        "Marketing & Growth",
        "content",
        "seo",
        "questions",
        "publishing"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/logo-files-nobody-can-find",
      "url": "https://teczila.com/insights/logo-files-nobody-can-find",
      "title": "The logo file nobody can find",
      "summary": "Most small businesses have a logo and no usable files. Here is what you should actually have, why vector matters, and how to get it back if it is gone.",
      "date_published": "2026-09-14T00:00:00.000Z",
      "tags": [
        "Brand & Identity",
        "branding",
        "logo",
        "vector",
        "print"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/business-email-vs-hosting-email",
      "url": "https://teczila.com/insights/business-email-vs-hosting-email",
      "title": "Business email vs hosting email: what are you paying for?",
      "summary": "Your host gives you free mailboxes. Microsoft and Google want $18 a month. Here is the real difference, and when the free one is genuinely fine.",
      "date_published": "2026-09-12T00:00:00.000Z",
      "tags": [
        "Foundation",
        "email",
        "microsoft 365",
        "google workspace",
        "deliverability"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/seo-aeo-geo-what-changed",
      "url": "https://teczila.com/insights/seo-aeo-geo-what-changed",
      "title": "SEO, AEO and GEO: what actually changed about being found",
      "summary": "Three acronyms, one underlying shift. What each means in practice for a small business, and which of them is worth your attention first.",
      "date_published": "2026-09-12T00:00:00.000Z",
      "tags": [
        "Visibility & Search",
        "seo",
        "aeo",
        "geo",
        "ai search",
        "local search"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    },
    {
      "id": "https://teczila.com/insights/where-small-businesses-lose-leads",
      "url": "https://teczila.com/insights/where-small-businesses-lose-leads",
      "title": "Where small businesses lose leads after hours",
      "summary": "Missed calls, slow replies and forms that go nowhere are operational problems before they are marketing problems. Find the leak before buying traffic.",
      "date_published": "2026-09-12T00:00:00.000Z",
      "tags": [
        "Operations & Automation",
        "lead capture",
        "missed calls",
        "follow-up",
        "forms"
      ],
      "authors": [
        {
          "name": "Sadeed Ashraf",
          "url": "https://teczila.com/c/sadeed"
        }
      ]
    }
  ]
}