Setting up a Google Business Profile properly
The cheapest local visibility available to a small business, and the one most commonly left half-finished. What to complete, in what order, and what to skip.
Insights
The answers we end up giving on the phone, written down once.
Most of these exist because the same question came up three times. They are written so you could do the thing yourself — which is sometimes the right answer, and we would rather say so here than in a sales call.
Visibility & Search
SEO, AEO and GEO: what actually changed about being found
Three acronyms, one underlying shift. What each means in practice for a small business, and which of them is worth your attention first.
Choosing a CRM when you are five people
Most CRM advice is written for sales teams of fifty. What actually matters at five people, and when a spreadsheet is still the right answer.
Service area pages without the spam
Pages for every town you serve can help local visibility or get you penalised. The difference is whether a human would find each page useful.
What a small business website actually needs
Most small business sites have pages nobody reads and are missing the three things every visitor is looking for. A short list of what earns its place.
SPF, DKIM and DMARC without the jargon
Three DNS records decide whether your business email arrives or lands in spam. What each one does, why they are no longer optional, and how to check yours.
Quote follow-up that runs itself
The quotes you never chased are usually the largest recoverable number in a small business, and the cheapest to fix. What to automate and what to keep human.
One intake for five channels
Enquiries arrive by phone, text, form, Facebook and word of mouth. Getting them into one place is the highest-value operations fix most businesses have.
What AI assistants say about your business
Assistants now describe businesses rather than link to them. How to find out what they say about yours, and what actually changes the answer.
What web hosting actually buys you
Hosting ranges from $3 to $300 a month for what looks like the same thing. What the difference is, and what a small business genuinely needs.
Who actually owns your domain?
A surprising number of businesses do not control their own domain name. How to find out in five minutes, and what to do if the answer is uncomfortable.
What to automate first, and what to leave alone
Automation works on processes that are already consistent. Here is how to tell which of yours qualify, and why automating the wrong thing makes it worse.
When to build software, and when the honest answer is don't
Custom software is right occasionally and expensive always. Four questions that tell you which situation you are in, before anyone writes a line of code.
What to publish when you have nothing to announce
Most small businesses publish nothing because they think content means news. The useful stuff is the answers you already give on the phone every week.
The logo file nobody can find
Most small businesses have a logo and no usable files. Here is what you should actually have, why vector matters, and how to get it back if it is gone.
Business email vs hosting email: what are you paying for?
Your host gives you free mailboxes. Microsoft and Google want $18 a month. Here is the real difference, and when the free one is genuinely fine.
Where small businesses lose leads after hours
Missed calls, slow replies and forms that go nowhere are operational problems before they are marketing problems. Find the leak before buying traffic.
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