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Brand & Identity

Look like one business, not five

A mark, a palette, a typeface and the files to use them — assembled so that your site, your invoice, your van and your email signature agree with each other.

4 services in Brand & Identity

Brand Identity & Logo Systems

A mark that works at every size, on every ground

Not a single logo file — a matrix. Horizontal and stacked lockups, light and dark grounds, keylined variants, favicons and app icons, in vector and raster.

What it covers

  • Mark and wordmark design
  • Full lockup matrix
  • Colour system with contrast verification
  • Typeface selection and licensing guidance
  • Outlined vector masters for print vendors
  • Favicon, app icon and social avatar set
  • Usage rules

What it does not

  • Trademark registration or clearance searches
  • Naming and verbal identity projects
How brand identity & logo systems works

Brand Kit & Asset Library

Anyone can find the right file without asking

One organised package with every asset, named consistently, plus the rules for using them. Print vendors get vector masters, never a screenshot.

What it covers

  • Organised asset library
  • Naming convention
  • Web, print and vendor formats
  • Colour values in RGB, HEX and CMYK
  • Usage and governance notes

What it does not

  • Ongoing asset production
  • Digital asset management platform licences

Design Systems & Templates

New material looks right without a designer

Reusable templates and components so that the next proposal, deck or social post is on-brand by default.

What it covers

  • Document and presentation templates
  • Social templates at correct sizes
  • Web component library
  • Editable source files

What it does not

  • Ongoing content production
  • Bespoke design for every request

Business Collateral

The things you hand someone are consistent

Cards, letterhead, invoices, proposals, email signatures and meeting backgrounds, built from the same system as everything else.

What it covers

  • Business cards with print specification
  • Letterhead and invoice templates
  • Proposal and case study formats
  • Email signatures
  • Meeting backgrounds
  • QR codes pointing at URLs you control

What it does not

  • Print production and shipping costs
  • Promotional merchandise

Your next move

Not sure how much brand & identity work you need?

The audit works backwards from what is actually broken, so you end up paying for the part that matters rather than the whole category.

We'll get back to you within 24 to 48 hours.

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