Waterproofing My Job
A waterproofing business with 25 years of work and nowhere for it to show.
Open the site and check it yourselfThe situation
Waterproofing My Job does interior and exterior waterproofing, foundation crack repair, sump pumps, underpinning and demolition across Ontario. Twenty-five years of it.
Trades like this run on reputation and referral, which works right up until the moment somebody hears the name, searches it, and finds nothing they can act on. The work was never the problem.
The brief
Give a long-established trade business a place where an enquiry can actually happen — one that explains six distinct services in plain language, makes the phone number reachable in one tap, and gives local search something specific to index.
What was built
Every item here is visible on the site. None of it requires taking our word.
- A site covering all six services, each explained in language a homeowner can follow rather than trade terminology
- A structured estimate form capturing name, email, phone, city and the nature of the problem — enough to quote from without a second call
- Click-to-call on every screen, with the number carried in the header
- A service-area section naming twelve Ontario cities, giving local search specific places to associate the business with
- An FAQ answering the questions the business is actually asked, including whether they travel outside Toronto
- A warning-signs section that lets a homeowner self-diagnose before they get in touch, so enquiries arrive better informed
- A published 24-hour response commitment on the enquiry form
- Mobile-first throughout, which is where most of these searches happen
What we did not do
Usually the more useful list. These were deliberate omissions, not oversights.
- No rebrand. The business had a name and a reputation; changing the look was not the problem to solve.
- No blog, yet. Publishing needs a rhythm somebody can sustain, and it was not the first constraint.
- No advertising. Sending paid traffic at a site before the organic path works just buys a faster way to lose enquiries.
- No CRM. Enquiries arrive by email and the volume does not yet justify another system to maintain.
Results
We do not have measured results yet, so there are none here.
Lead volume, search position and conversion rate have not been running long enough to say anything honest about. When there is Search Console and analytics data worth citing, it will appear here with its source attached.
A number invented to fill this space would be worth less than the empty space, and would breach consumer law in all three of the markets we work in.