Brand Identity & Logo Systems
A mark that works at every size, on every ground
Not a single logo file — a matrix. Horizontal and stacked lockups, light and dark grounds, keylined variants, favicons and app icons, in vector and raster.
What this covers
- Mark and wordmark design
- Full lockup matrix
- Colour system with contrast verification
- Typeface selection and licensing guidance
- Outlined vector masters for print vendors
- Favicon, app icon and social avatar set
- Usage rules
What it does not
- Trademark registration or clearance searches
- Naming and verbal identity projects
Stated plainly so there is nothing to argue about later. Anything here can be scoped separately — it just is not assumed.
How it starts
Nothing gets built before we know what is already there.
- Audit We look at what exists, what is broken and what you are already paying for.
- Recommendation What to do, in what order, and what to leave alone for now.
- Scope and agree Written scope with the inclusions and exclusions above, before any work begins.
- Build and hand over You own the accounts, the domain and the assets throughout. Always.