Email Marketing & Lifecycle Campaigns
Past enquiries do not go cold
Sequences that follow up, nurture and re-engage — built on provable consent, because in Canada the penalties for getting that wrong are severe.
What this covers
- Platform setup and list architecture
- Double opt-in and consent recordkeeping
- Welcome, nurture and follow-up sequences
- Segmentation
- Template design
- Deliverability and authentication
- CASL and GDPR compliant configuration
What it does not
- Purchased or scraped lists
- Sending without provable express consent
Stated plainly so there is nothing to argue about later. Anything here can be scoped separately — it just is not assumed.
How it starts
Nothing gets built before we know what is already there.
- Audit We look at what exists, what is broken and what you are already paying for.
- Recommendation What to do, in what order, and what to leave alone for now.
- Scope and agree Written scope with the inclusions and exclusions above, before any work begins.
- Build and hand over You own the accounts, the domain and the assets throughout. Always.
Also in Marketing & Growth
- Content & Organic MarketingYour expertise becomes something people can find
- Social Distribution & Audience GrowthOne piece of work reaches more than one place
- NewslettersA reason to stay in touch that people open
- Lead Magnets & Landing PagesInterest turns into contact details
- Paid CampaignsPaid traffic that is measured, not hoped at